Bratz

Bratz is an American product line of fashion dolls and merchandise produced by MGA Entertainment and was initially created by Carter Bryant.

Four original 10-inch dolls were released in 2001—Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a web series, movie, TV series, music albums, and video games. In 2005, global sales were two billion dollars and, by 2006, Bratz had about 40 percent of the fashion-doll market.